02 / 2026
Between
之间 · Care between washes.
Brand Identity
Packaging
Visual Design
Overview
A quiet textile care brand for the moments between washes.
BETWEEN「之间」关注两次清洗之间的日常护理：不是用更强烈的香味覆盖生活，而是通过轻量、克制的护理延长织物舒适状态。品牌视觉以留白、细线与柔和的产品色建立安静、可信的语气。
- Type
- Concept brand
- Role
- Brand & packaging design
- Deliverables
- Identity, system, mockups
- Year
- 2026
01 / Brand concept
Quiet. Gentle. Considered. Everyday.
The brand occupies the small interval between “freshly washed” and “ready for another wash.”
概念把“Between”从时间位置转化为品牌态度：日常护理不必制造新的负担。影像、文字和包装共同强调轻、柔和与持续，而不是一次性的强烈变化。
02 / Visual system
Soft distinction, clear hierarchy.
暖灰、雾蓝和鼠尾草灰绿区分三条产品线；轻盈字体、宽松行距与编号结构保持系列统一。包装正面只保留识别所需的信息，背面再展开功能与使用说明。
03 / Product family
One system, three care scenarios.
编号产品体系对应三种不同使用场景：01 Fabric Mist 用于外套与日常衣物，02 Linen Water 用于床品与家居织物，03 Wardrobe Sachet 用于衣柜、抽屉和收纳空间。
